Online advertising, that helps you sell more
I launch and manage online advertising end-to-end: research, setup, conversion tracking, and ongoing optimization. If needed, I also handle a Tilda landing page and ad creatives. The focus is on customers, not clicks. All data to evaluate ROI and campaign management quality is always available.

No agency markup

You pay for the specialist’s work - without extra layers of managers: fewer approvals, fewer "broken messages", and one person is accountable for the result.
One system
If the website doesn’t convert, I don’t rely only on ad settings - I improve the Tilda landing page for your offer and audience to lower your cost per lead.
ROI control
I set up tracking for leads and calls so you can see the real cost per lead and understand what’s actually driving results.
Steady improvement
Your project isn’t passed between team members - the account logic, test history, and decisions are preserved, and improvements happen in a consistent, systematic cycle.

Who are my services for?

  • Self-employed professionals and small businesses that need customers from the internet
  • Not for those looking for "a stream of clients for 200 EUR" and expecting miracles without budget and a solid offer
  • Those who have a clear service/product and know their margins
  • Not for those who believe success depends only on online advertising
  • Those who are ready to handle leads and not lose them due to slow response
  • Not for prohibited industries or if you’re not ready to work honestly
  • Those who want long-term cooperation with transparent terms

Done-for-you services to grow sales

  • Google Ads

    Leads and sales from Google: Search and Performance Max
    Learn more
  • ChatGPT Ads

    Preparing for advertising on ChatGPT after its launch in Latvia
    Learn more
  • Meta Ads

    Advertising on Facebook and Instagram with Advantage+
    Learn more
  • Tilda Websites

    Professional websites that convert traffic into sales
    Learn more
  • Bokun Integration

    Online bookings, payments, and partner-channel sales
    Learn more
  • ClickUp Implementation

    Order in tasks, deadlines, and ownership - without chaos
    Learn more

Examples of my work

Body&Mind
  • Budget: 7.50 €/day - Search; 4.00 €/day - Performance Max
  • Result: 174 (paid Telegram channel sign-ups; inquiries from the website)
  • Geo: Latvia (all users located in Latvia)
  • Language: Russian

Before launching the ads, I created new packaging design and built a multi-page Tilda website.

"Very good communication, a client-oriented approach, high-quality service, everything is done according to the task, no delays, no hidden costs." - Elizaveta Ivashchenko, Physiotherapist.
Clicks
1.34K
11.55%
CTR
68
Conversions
€10.37
Cost / conv.
€0.53
Avg. CPC
5.09%
Conv. rate
How many times people clicked the ad. The more clicks you get with good traffic quality, the more conversion potential you have (if the page and offer are strong).
What percentage of people clicked the ad after seeing it. A high CTR usually means the ad is relevant to the query/audience and attracts attention well. Benchmarks vary by campaign type: in Search, 5%+ is often considered strong, while in Performance Max/social campaigns it’s usually lower and 1% to 2%+ can be normal.
How many goal actions were generated by the ads: leads, purchases, calls, messages, etc. This is the main outcome. What counts as a conversion is defined in advance (agreed with the client).
How much one conversion costs on average (lead/purchase/call, etc.). A key efficiency metric - it’s compared to lead value, margin, or profit.
How much one click costs on average. It depends on competition, ad quality, landing page quality, and settings (bidding strategy, geo, audiences). In competitive niches, a click can cost several euros or more.
What percentage of clicks turns into a conversion. It shows how well the website/page and the offer perform. On average, 2% is often considered a reasonable benchmark, but what’s "good" depends heavily on the niche and the type of conversion.
Search advertising statistics (08.09.2025-22.12.2025)
Clicks
4.38K
2.65%
CTR
106
Conversions
€2.74
Cost / conv.
€0.07
Avg. CPC
2.42%
Conv. rate
How many times people clicked the ad. The more clicks you get with good traffic quality, the more conversion potential you have (if the page and offer are strong).
What percentage of people clicked the ad after seeing it. A high CTR usually means the ad is relevant to the query/audience and attracts attention well. Benchmarks vary by campaign type: in Search, 5%+ is often considered strong, while in Performance Max/social campaigns it’s usually lower and 1% to 2%+ can be normal.
How many goal actions were generated by the ads: leads, purchases, calls, messages, etc. This is the main outcome. What counts as a conversion is defined in advance (agreed with the client).
How much one conversion costs on average (lead/purchase/call, etc.). A key efficiency metric - it’s compared to lead value, margin, or profit.
How much one click costs on average. It depends on competition, ad quality, landing page quality, and settings (bidding strategy, geo, audiences). In competitive niches, a click can cost several euros or more.
What percentage of clicks turns into a conversion. It shows how well the website/page and the offer perform. On average, 2% is often considered a reasonable benchmark, but what’s "good" depends heavily on the niche and the type of conversion.
Performance Max advertising statistics (29.09.2025-22.12.2025)
Clicks
5.71K
3.23%
CTR
174
Conversions
€5.72
Cost / conv.
€0.17
Avg. CPC
3.04%
Conv. rate
How many times people clicked the ad. The more clicks you get with good traffic quality, the more conversion potential you have (if the page and offer are strong).
What percentage of people clicked the ad after seeing it. A high CTR usually means the ad is relevant to the query/audience and attracts attention well. Benchmarks vary by campaign type: in Search, 5%+ is often considered strong, while in Performance Max/social campaigns it’s usually lower and 1% to 2%+ can be normal.
How many goal actions were generated by the ads: leads, purchases, calls, messages, etc. This is the main outcome. What counts as a conversion is defined in advance (agreed with the client).
How much one conversion costs on average (lead/purchase/call, etc.). A key efficiency metric - it’s compared to lead value, margin, or profit.
How much one click costs on average. It depends on competition, ad quality, landing page quality, and settings (bidding strategy, geo, audiences). In competitive niches, a click can cost several euros or more.
What percentage of clicks turns into a conversion. It shows how well the website/page and the offer perform. On average, 2% is often considered a reasonable benchmark, but what’s "good" depends heavily on the niche and the type of conversion.
Search + Performance Max statistics (08.09.2025-22.12.2025)
MaksV.lv
  • Budget: 30€/day - Search; 10€/day - Performance Max; 20€/day - Meta Ads
  • Result: 122 (leads for property sales and valuation)
  • Geo: within 17 km of Riga city center
  • Languages: Latvian, Russian, English

Before launching the ads, I created new brand visuals and built an additional multi-page Tilda website for marketing purposes.

During the campaign, we faced manual spam attacks. I fully stopped them by implementing SMS phone number verification, but it reduced the number of inquiries.

With a comprehensive SEO approach, we also generated a few inquiries coming from ChatGPT (AI chat).
Clicks
1.33K
7.32%
CTR
21
Conversions
€85.98
Cost / conv.
€1.40
Avg. CPC
1.63%
Conv. rate
How many times people clicked the ad. The more clicks you get with good traffic quality, the more conversion potential you have (if the page and offer are strong).
What percentage of people clicked the ad after seeing it. A high CTR usually means the ad is relevant to the query/audience and attracts attention well. Benchmarks vary by campaign type: in Search, 5%+ is often considered strong, while in Performance Max/social campaigns it’s usually lower and 1% to 2%+ can be normal.
How many goal actions were generated by the ads: leads, purchases, calls, messages, etc. This is the main outcome. What counts as a conversion is defined in advance (agreed with the client).
How much one conversion costs on average (lead/purchase/call, etc.). A key efficiency metric - it’s compared to lead value, margin, or profit.
How much one click costs on average. It depends on competition, ad quality, landing page quality, and settings (bidding strategy, geo, audiences). In competitive niches, a click can cost several euros or more.
What percentage of clicks turns into a conversion. It shows how well the website/page and the offer perform. On average, 2% is often considered a reasonable benchmark, but what’s "good" depends heavily on the niche and the type of conversion.
Search advertising statistics (11.09.2025-22.12.2025)
Clicks
2.97K
2.22%
CTR
45
Conversions
€12.40
Cost / conv.
€0.19
Avg. CPC
1.51%
Conv. rate
How many times people clicked the ad. The more clicks you get with good traffic quality, the more conversion potential you have (if the page and offer are strong).
What percentage of people clicked the ad after seeing it. A high CTR usually means the ad is relevant to the query/audience and attracts attention well. Benchmarks vary by campaign type: in Search, 5%+ is often considered strong, while in Performance Max/social campaigns it’s usually lower and 1% to 2%+ can be normal.
How many goal actions were generated by the ads: leads, purchases, calls, messages, etc. This is the main outcome. What counts as a conversion is defined in advance (agreed with the client).
How much one conversion costs on average (lead/purchase/call, etc.). A key efficiency metric - it’s compared to lead value, margin, or profit.
How much one click costs on average. It depends on competition, ad quality, landing page quality, and settings (bidding strategy, geo, audiences). In competitive niches, a click can cost several euros or more.
What percentage of clicks turns into a conversion. It shows how well the website/page and the offer perform. On average, 2% is often considered a reasonable benchmark, but what’s "good" depends heavily on the niche and the type of conversion.
Performance Max advertising statistics (06.10.2025-22.12.2025)
Clicks
4.23K
1.53%
CTR
56
Conversions
€26.33
Cost / conv.
€0.35
Avg. CPC
1.32%
Conv. rate
How many times people clicked the ad. The more clicks you get with good traffic quality, the more conversion potential you have (if the page and offer are strong).
What percentage of people clicked the ad after seeing it. A high CTR usually means the ad is relevant to the query/audience and attracts attention well. Benchmarks vary by campaign type: in Search, 5%+ is often considered strong, while in Performance Max/social campaigns it’s usually lower and 1% to 2%+ can be normal.
How many goal actions were generated by the ads: leads, purchases, calls, messages, etc. This is the main outcome. What counts as a conversion is defined in advance (agreed with the client).
How much one conversion costs on average (lead/purchase/call, etc.). A key efficiency metric - it’s compared to lead value, margin, or profit.
How much one click costs on average. It depends on competition, ad quality, landing page quality, and settings (bidding strategy, geo, audiences). In competitive niches, a click can cost several euros or more.
What percentage of clicks turns into a conversion. It shows how well the website/page and the offer perform. On average, 2% is often considered a reasonable benchmark, but what’s "good" depends heavily on the niche and the type of conversion.
Meta Ads (Facebook, Instagram, WhatsApp, Threads, Messenger) advertising statistics (16.10.2025-22.12.2025)
Clicks
8.53K
1.99%
CTR
122
Conversions
€31.45
Cost / conv.
€0.44
Avg. CPC
1.43%
Conv. rate
How many times people clicked the ad. The more clicks you get with good traffic quality, the more conversion potential you have (if the page and offer are strong).
What percentage of people clicked the ad after seeing it. A high CTR usually means the ad is relevant to the query/audience and attracts attention well. Benchmarks vary by campaign type: in Search, 5%+ is often considered strong, while in Performance Max/social campaigns it’s usually lower and 1% to 2%+ can be normal.
How many goal actions were generated by the ads: leads, purchases, calls, messages, etc. This is the main outcome. What counts as a conversion is defined in advance (agreed with the client).
How much one conversion costs on average (lead/purchase/call, etc.). A key efficiency metric - it’s compared to lead value, margin, or profit.
How much one click costs on average. It depends on competition, ad quality, landing page quality, and settings (bidding strategy, geo, audiences). In competitive niches, a click can cost several euros or more.
What percentage of clicks turns into a conversion. It shows how well the website/page and the offer perform. On average, 2% is often considered a reasonable benchmark, but what’s "good" depends heavily on the niche and the type of conversion.
Search + Performance Max + Meta Ads statistics (11.09.2025-22.12.2025)
Working with every client
is a unique story

Frequently asked questions

Who I am and how I work

Robert Krastiņš

I help businesses in Latvia and across Europe get customers through online advertising and Tilda websites - in any language.

  • Measurability first - I don’t launch ads without proper conversion tracking (key actions).
  • Ads and landing pages are one system - I optimize campaigns and website pages based on data.
  • First the horse, then the cart - we get the fundamentals right (main goal, offer, result) before everything else.

Experience that works for you

I keep notes using the Zettelkasten methodology - it’s my "second brain" with a professional focus on marketing, development, and business. It stores successful combinations, experiment results, technical solutions, mistakes, and decisions, all linked together in an associative way, like a graph. This helps me find proven approaches faster, choose what to test in your project more accurately, and avoid wasting time reinventing the wheel.

For you, it means fewer random actions and less repetition of other people’s mistakes. We get to working solutions faster, see more clearly what drives results, and improve ads and landing pages in a systematic way. Every new project strengthens the system - and the system strengthens results for every client.

Mini-audit
of your situation

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