My name is Roberts Krastiņš. I create and run advertising that brings in enquiries, and I look at the task as a whole: what a person is searching for, which page they land on, whether the offer is clear, whether it's easy to get in touch, and whether the important actions are being tracked. Most often, effectiveness is lost in the gaps between the ad, the site, and the enquiry - and those are exactly what I close.
The core format is Google Search Ads paired with a landing page on Tilda: the ad and the page are built around a single search query, tracking is in place, and the system can be improved based on real data rather than gut feeling.
I maintain a knowledge base using the Zettelkasten method: templates, mistakes, and conclusions on advertising, websites, and analytics. Thanks to it, I don't start each project from scratch and find a working solution faster.
I'm certified in Google Ads Search and a Google Partner, I've worked with advertising, websites, and design for about 7 years, hold a bachelor's degree in business management, and am currently studying for a master's in Riga.