What you get
Enquiries from people who are searching for your service on Google right now, and a clear picture of what one enquiry costs on average. I build one Google Search campaign in Latvian and Russian, the page people land on (if you don't have a website ready), and enquiry tracking. Then twice a month I review the search queries your ads were shown for and add negative keywords so the budget doesn't go to irrelevant clicks, and once a month I send a short summary: how many enquiries, the average cost, what I changed.
What it costs
Setup - 199 EUR, once. Then, from the 1st of the next calendar month, 199 EUR a month. The ad budget, from 300 EUR a month, you pay to Google directly from your card - that money never passes through me. There are no hidden fees. The subscription is a specific list of what's included, not hours; anything outside the list is separate work, agreed in advance.
Why a budget from 300 EUR
With a smaller budget there are so few clicks that you can neither see what works nor get an enquiry at a reasonable price. 300 EUR in Latvia usually gives 150-300 clicks a month - enough to see the cost per enquiry after a month. If a click is more expensive in your niche, I'll tell you before we start, once I've checked demand.
Guarantee
If there isn't a single enquiry within 30 days of switching the ads on - the next month of management is free, and I use it to find the cause. Conditions: I set up the enquiry tracking, the budget never dropped below 300 EUR a month, the campaign wasn't paused. I don't guarantee the number of enquiries or clients, or payback: that depends on your offer, your price, and how quickly and well you respond.
How the launch works
An invoice with a 7-day term. After payment - a 10-20 minute questionnaire and a short instruction. We agree on a launch day, and I prepare everything for it. On launch day I check that everything in the Google Ads account is in order, show you where enquiries will arrive, and we switch the ads on. From payment to launch - usually up to a week, not several weeks: I work by a ready process rather than reinventing it every time.
What I need from you
Checklist for launch day: a paid invoice, a completed questionnaire, a Google account (Gmail), a card for the ad budget, Telegram and email for enquiries, 3-5 photos for the ads. I create the ad account (if you don't have one), you receive an invitation and are its owner from the very start. A Google Business Profile (your business on Google Maps) and reviews are your part: they help, but aren't required to start.
Where enquiries arrive and who answers them
Enquiries from the page arrive in your Telegram and email, calls go to your phone. You or your staff always answer. An enquiry answered the next day is usually already lost - the person has called the next provider. The norm: a reply within an hour during working hours. An excellent result: a reply within 15 minutes during working hours.
The first two weeks
After launch, Google spends two weeks learning whom to show your ad to and when. During this time I change nothing, and we evaluate nothing. First enquiries usually come in the first month; the cost per enquiry settles in the second or third.
I google myself and don't see the ad
That's normal, especially in the first days after launch. The ad doesn't show to everyone every time: it depends on the daily budget, the time of day, and what Google knows about the searcher. Also, your own clicks spend your budget and distort the statistics. Whether the ad shows and how often - I see that in the account and report it in the monthly summary.
How to tell if the result is good
Two numbers: how many enquiries and the average cost of one. Once a month you get them together with one question - how many of the enquiries became clients. Your answer is what I adjust the advertising by, not the clicks.
Can the budget be reduced
Yes, but below 300 EUR the guarantee no longer applies, and below 150 EUR a month a campaign is usually close to pointless - the only exception is a campaign on your own brand name. I can give an individual budget recommendation at the end of the first month, once there's data to base it on. And if there are more enquiries than you can handle - better a month's pause than a smaller budget.
Will the ads work unattended once everything is running
An unattended campaign fills up with irrelevant queries and weak ad texts that need replacing within 2-3 months, and results get more expensive. If you don't need active management (the subscription) for now - there's the pause: 19 EUR a month, the page stays, the campaign stays, and you return to management whenever you see fit.
Ending the cooperation
No contracts or fixed terms. A full stop at any moment you say so: the page is taken down (if it's published on one of my shared domains), and the Google Ads account with all its history stays yours. If you want the page to keep working - the pause mode, 19 EUR a month.
Communication
In writing - Telegram, WhatsApp or email; I reply within 24 hours on working days. There are two calls: before the start and on launch day. Everything else in writing, so both of us have a record. If you want to talk about your website, business or marketing - in general or in depth - that's a consultation, 80 EUR an hour.
What I don't do
Facebook, Instagram, YouTube advertising, Performance Max, online shops, photo and video. I don't guarantee sales. I don't work without prepayment. If your service is searched too little on Google, I'll say so before the invoice and suggest alternatives for your marketing.